Social media optimization (SMO) is the use of social media sites to manage and enhance an organization's message and online presence.
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Establish the goals and research questions you want to address in your analysis. This will guide your entire process and help you stay focused.
Pick relevant social media platforms where your target audience spends most of their time.
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.