You'll discover why having a CRM system is essential for improving customer service and building long-term customer relationships.
In today’s digital world, customer relationship management (CRM) is more important than ever. With the rise of internet usage, customers have become more demanding when it comes to their shopping experience, and to keep up, businesses need to invest in a CRM system. But why is CRM so essential now?

In this blog post, we’ll address the growing need for CRM systems and give you an overview of how they can help your business. You’ll discover why having a CRM sy

It takes a lot of effort, resources, and creative problem-solving to align different techniques to develop a cohesive, successful strategy
Multi-channel marketing can be tricky to navigate. It takes a lot of effort, resources, and creative problem-solving to align different techniques to develop a cohesive, successful strategy. But with the right tools, you can run the multi-channel marketing process like clockwork.

Salesforce Experience Cloud is an industry-leading suite of tools and services that help businesses achieve their goals with comprehensive solutions for multi-channel marke

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Discover how MuleSoft and Salesforce work seamlessly together to power your digital transformation journey.
The Salesforce CRM, powered by MuleSoft’s Any Point Platform, can provide a real-time and unified view of customers by consolidating data from various sources. This allows businesses to create a rich front-end experience that connects to all parts of their operations, improving internal workflows and increasing customer self-service options.

Adopting a strategic combination of Salesforce and MuleSoft can help businesses respond more quickly to customer demands, identify new sales

Salesforce rapidly enhanced Flow’s functionality and encouraged all its customers to move from Process Builder and Workflow Rules.
Salesforce plans to retire Process Builder and Workflow Rules sometime. Salesforce rapidly enhanced Flow’s functionality and encouraged all its customers to move from Process Builder and Workflow Rules. Even the advice on which automation tool to use has an updated message written by Salesforce Help or Trailhead; the message reads as:

“For all behind-the-scenes automation needs, we recommend using Flow Builder.” Trailhead: Choose the Right Automation Tool

Return to Office Mandates: What does this mean for DE&I?

By Fabienne Zigrit, Senior Associate at Wilton & Bain

Since the start of the COVID-19 pandemic in March 2020, we have witnessed the rise and normalisation of remote working and the impact this has had on diversity, equity and inclusion (DE&I) in the workplace. However, with the world returning to pre-pandemic “normal” and more organisations announcing return to office mandates, it is important to acknowledge the positive correlation between flexible working and employers’ ability to hire and retain diverse talent. We wanted to exp

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